The day before Christmas, the European Union Intellectual Property Office receives the application number 018171380. A brand should be secured. For advertising purposes, events, the distribution of scholarships and much more. The brand bears the name of the world's largest climate movement and is: "Fridays for Future". As the owner, Foundation, endowment based in Stockholm: "Stiftelsen The Greta Thunberg and Beata Ernman Foundation".